* Tiger Woods won 1st place at the Buick Invitational, beating Charles Howell III by two shots. This was Woods' 7th straight PGA Tour victory!* But Nike's big news for the week, by far, is an outstanding representation in the winner's circle at the Australian Open. Winner Serena Williams, winner Roger Federer and runner-up Maria Sharapova, were all decked out in their Nike gear as they shot for victory.
* During her first-place trophy acceptance speech, Williams even thanked Nike for the "cute outfits" they provided for her and Sharapova. But while Nike was represented on the court, where was Nike on the TV? No memorable TV ads come to mind when thinking of the Aussie Open, unlike last year's "I feel pretty" ad during the U.S. Open with Sharapova.
* Many are dumbfounded as to why #1 and unbeatable Federer has yet to be capitalized on in the marketing realm [report]
Other Nike News:
Sports Illustrated on Nike signing with Germany's football teams [report]
Rapper Juelz Santana to be the new sound in Nike commercial [report]
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