Wednesday, February 14, 2007

Nike Celebrates Anniversary with Record High

*The Nike stock (symbol: NKE) hit a record high of $103.82 on Monday, Feb. 12. [report]

*The Nike Air Force sneaker line, launched in 1982, recently celebrated its 25th Birthday. They've decided to do "second coming" campaign to boost sales for this product. The campaign's ads will feature basketball stars Lebron James and Kobe Bryant, as well as other athletes. On February 20, iTunes will release an Air Force rap track featuring Kanye West, Nas, KRS-One and Rakim. [report] [commercial]

*This is the new design for Brazilian football star Robinho's custom-made Nike 10-R shoes. Robinho plays for Real Madrid and his shoes are seen here during a match against Zaragoza at the Santiago Bernabeu stadium on January 14.

No comments: